Frequently Asked Questions

Below are a few of our most frequently asked questions.
These are grouped by Questions from Advertisers and Questions from Publishers.

Questions from Advertisers

How can I advertise on Adperium?
  1. Sign up to create your account. Go ahead and pick your username and fill out the mandatory fields. The process is quick and free of charge. Tip: Keeping your account protected is important! Make sure that you choose a memorable, but secure password. You have the opportunity to change it afterwards.
  2. Login to your account and click on “Add budget” to make a deposit to your account. The minimum budget is $ 50. We support PayPal, Stripe, Wire, and Credit Card.
  3. After this, click on New campaign in the top left corner. This will bring you to the campaign creation wizard.
  4. Follow the steps and fill in who your audience is, what your budget and cappings are, and last but not least, upload the creatives to our platform.
Which ad units are allowed?

You’re allowed to upload PNG, JPEG and GIF banners. We also support pop URLs.

Can I use iframes/HTML tags?

The use of iframes/HTML is limited to a hand-picked and extremely valued group of our advertisers.

In order to quality for this, make sure you meet the following conditions:

  • You accept and follow our Terms and Rules;
  • An active Adperium account for at least 6 consecutive months;
  • Regular high funding of the account (at least 1K+ per month).

Do you meet these principles? Please contact us at to analyze this opportunity in-depth.

I’m a single affiliate, can I advertise with Adperium?

Yes you can! We absolutely love freelancers, feel free to sign up.

How much does it cost to advertise with Adperium?

This depends on the bid price you choose. The bid price you enter is a dCPM (dynamic CPM) price. This means that you enter the maximum price you are willing to pay for 1,000 impressions. Depending on the bids of other advertisers, the actual price you will pay may be lower, resulting in more impressions for your budget.

When you’re creating your campaign, you’ll see the recommended bid price beneath the CPM price form. This is the recommended bid, not the minimum bid. The minimum bid is $ 0.10.

Please note that our pricing system is based on real time bidding. Thus, the prices change continuously.

I just deposited funds. How can I get an invoice?

No problem! The invoices are automatically created. One you’re logged in, you’ll see an “Invoices” tab.

My campaign/creatives are rejected. Why?

We check the active creatives in our platform around 50-100 times per day to make sure everything remains clean. We automatically block the following:

  • Campaigns that link to, or creatives containing, content that infringes the rights of others (including but not limited to copyright and other intellectual property rights) or that promotes copyright piracy;
  • Campaigns that link to, or creatives containing, pornography, adult content, sexual or erotic material;
  • Campaigns that link to pages promoting any type of illegal substance or activity;
  • Campaigns that link to, or creatives containing, malware, spyware and/or malicious content. This includes creatives that redirect visitors to other web pages;
  • Campaigns that link to, or creatives containing, any type of content reasonable public consensus seems to be improper or inappropriate.

If the reason for the rejection is still not clear, feel free to contact us at or talk to us via our live chat service. Please remember to include your full account details and campaign ID(s).

How long does it take for my creatives to be approved?

The time for campaigns approval depends of the number of campaigns received and the time of the week. At any case, it takes a maximum of 48 hours during the weekend and 24 hours during the week.


Each advertiser has a campaign and a creative quota. Once you reach a quota, you must add more budget to your account in order to add more creatives or create more campaigns.

The quotas are simple; for every $10 of budget you can upload one creative and create one campaign. For example, for $50 you can create 1 campaign with 5 creatives or 5 campaigns with 1 creative each. In certain cases we can increase your quota, please contact support for more information.

These quotas are in place because we pay an audit fee for each creative but do not want to pass these costs on to our users.

My campaign is not receiving any/much traffic. Why?

This can be caused by a variety of reasons. Below are the most common ones:

  • Balance. When a campaign’s funds or your total funds have been spent, campaigns are automatically stopped.
  • Bid price. If a campaign has a low bid price and is being outbid, it will receive very little traffic.
  • Country targeting. If you’re targeting e.g. the country Lesotho, you’ll receive fewer impressions than when you’re targeting the United States.
  • Device targeting. If you limit the number of devices you want to target, you’ll also limit the amount of impressions you can get.
  • Cappings. If you e.g. set a frequency capping of 1/24 and a daily cap of $ 10, you won’t receive many impressions as well.
  • Ad size. We have a lot of demand and supply for 300x250, 728x90, 160x600 and pops. For the other sizes you want to run we can’t guarantee a lot of volume.

If you crossed off all these points and you’re still not getting any/much traffic, feel free to contact us at and we’d be more than happy to help you out!

What are the targeting options with Adperium?

You’re able to target the following variables with us:

  • Country, such as United States of America or France
  • Device, such as Tablet or Mobile Phone
  • OS, such as iOS or Android
  • Browser, such as Firefox or Safari
  • Sources, such as publishers, domains or networks

Carrier targeting will be implemented soon, but can already be asked for via

How can I check the performance of my campaign?

When you’re logged in, you can click on one of your campaigns and go to Traffic sources. Here you’ll see from which sources you’ve received traffic and exclude or include specific sources.

If you go to Tracking (button on the left side), you can implement a conversion pixel/S2S pixel. Once you’ve done that, the Traffic sources tab will show you exactly which sources are giving you conversions!

How can I set up a conversion pixel?

When you click on your campaign, you have a tab on the left saying “Tracking”. Click on it and create a new pixel. In order to track conversions, we have two different kind of pixels available.

Image Pixel

If you don’t have a lot of experience with conversion tracking, we recommend to use the image pixel. Make sure you implement the image pixel on the conversion page. Here’s an example of our image pixel:

<img src="" width="1" height="1" border="0" alt="">

After a conversion is fired, you’ll be able to see the conversion in our platform.

S2S Pixel

The S2S pixel (server-to-server pixel) tracking URL is recommended to use when you have experience with conversion tracking.

First go to your campaign and click on Tracking. Here you can retrieve the S2S pixel. Here’s an example:[S2S_DATA_HERE]

Make sure you place this S2S pixel right when a conversion is fired. After that you need to add ${S2S_DATA} to your click URL at the Creatives tab. Example:${S2S_DATA}

This allows us to track the conversions and see exactly which source was responsible for the conversion.

How can I remove undisclosed traffic?

We hate undisclosed traffic too, but we allow it if it passes our security filters. You’re able to block extremely easily though: go to your campaign, click on Sources targeting and exclude domain ID = 0.

What is the time zone of your statistics?

All report data is shown in UTC. If you want to see how this varies from your own time zone check out

Questions from Publishers

How soon will you approve my website?

Publisher applications are checked manually, which may take up to 48 hours during weekends. The verification process ensures that website content is in accordance with our terms and conditions. This is a meticulous process in order to protect our advertisers.

Make sure you have enough content and high quality traffic. Our advertisers are looking for both volume and quality traffic, and our system automatically detects fake traffic.

If your website is under maintenance or construction, please do not submit it yet. Such a site will be rejected, since the lack of traffic won’t satisfy our advertisers needs. Submit it once it is accessible and has adequate traffic.

How can I retrieve my ad tags?

Once you’re logged in on our platform, you will see a link on the right saying “Get your ad tags”. Click here and you’ll get an overview of the ad tags you can implement.

How can I get more sets of ad tags?

After you’ve clicked on “Get your ad tags”, you’ll see the first set of ad tags automatically created for you. If you scroll down here, you’ll see a link with “Add a new site”. Click on it to create a new set of ad tags.

You can name the new set differently so you can e.g. keep track of your mobile and desktop impressions.

How clean are my ad tags?

We have a many different advertisers with a variety of campaigns. Therefore, we put a tremendous amount of energy in maintaining quality. We check each of the tags you’re going to run between 50-100 times per day, depending on how many impressions they’re receiving.

If we spot any malware or redirects, we automatically block the creatives within your tag. So you never have to worry about malvertising.

How are my earnings calculated?

The acronym eCPM means ‘effective cost per mille’. It is used to measure how well your ads are performing, no matter which pricing model is used by the advertiser (CPM, CPC, etc.). You will get all pricing models campaigns, indeed. Thus, the eCPM will help you to calculate the expected revenue based on the traffic volumes you have.

How can I increase my eCPM?

We ensure that you are getting the best possible results and profit in terms of the site traffic you are providing us. However, we recommend you to follow the following steps that could help you increase your earnings:

  1. Visibility. The best performing ad placements are those that have the greatest visibility (above the fold) to your visitors.
  2. Mobile web traffic. Our advertisers have a high demand for mobile traffic, so please send as much mobile web traffic as possible.
  3. Country inventory. We have the highest fill rate in the United States of America, United Kingdom, Australia and Canada. The same holds for European countries. So make sure you send us your traffic from these countries.
  4. Site quality. To generate higher visits and earnings, it is important to maintain a good ratio between quality content and advertising placements. Sites with too many advertisements or too low content won’t be able to generate high earnings.
What are the payment terms?

We provide NET-30 payments. That means, if you send impressions in January, you’ll be paid on March the 1st. If you fill in your payment details, we’ll pay automatically.

Which payment methods are supported?

You can request payments via PayPal, Credit Card via Stripe, and Wire Transfer.

PayPal and Stripe minimum earnings are 25 USD.

Wire transfer minimum earnings are 100 EUR or USD

How can I set a floor price?

In order to set up a floor price you need to go “Get your ad tags” once you’re logged in. At the top you’ll see a link displaying “Show/hide your fallback tags”.

Click on this link and you’ll see some extra fields appearing in your screen. At the top you can fill in the floor price. If you fill in a high number here like $ 2.00, we probably won’t be able to fill a lot of impressions from you. If you fill in a low number like $ 0.10, we’ll probably fill most impressions.

Next, you need to fill in the fallback/passback tags. You can either fill in iframes, JavaScript, or HTML tags.

The floor price is the minimum price you’ll receive for your traffic. Anything below that price will be passed back to your fallback tags.

Which macros can I pass to you?

We support the following macros.

You can include these in your tags as follows:

<script data-cfasync=false src="//"></script>

Change it to:

<script data-cfasync=false src="//${DOMAIN_ID}"></script>

This way, we’re able to track the domain ID in the reports.