Adperium Direct Ads

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Common questions

What does "CPM" mean?
CPM stands for "Cost Per Mille", that is: the price you pay to buy 1,000 banner impressions (banner views). The CPM rate fluctuates per country and continent, and can change on a daily base. If you start a campaign, you are assured your banners will serve at the given fixed CPM rate.
What does "expected impressions" mean?
The expected impressions number refers to the number of banner impressions we expect to deliver per day, based on the criteria you entered. This number is based on historical data and should be reasonably accurate.
Which banners formats are supported?
We support the following image formats: BMP, GIF, JPG, PNG, TGA, GIF, and TIFF. We also support Flash files (including version 9+) which use the clickTAG method.
What is the minimum budget to start a campaign?
You can start an advertising campaign with a budget as low as $50. Please know that you get a 5% discount for budgets of at least $500, and 10% discount for budgets above $1000.
What happens after I check out the campaign?
After you checked out and paid the invoice, your banner will be reviewed by our team. If everything is OK, we will accept the banner and categorize it in order to get better performance. You will receive a confirmation email with additional details. This email will be sent to your PayPal address.
What if my campaign is rejected?
In some cases we may reject your campaign, for example if your banner contains nudity or if you violate our Terms & Rules in any other way. In this case you can either upload a new banner or get an immediate refund of your payment, without any additional costs.
How do I check reports?
When your campaign is accepted, you will receive an email with a link where you can check real-time reports. The link is secured, so others won't be able to see your reports. The reports consists of graphs and tables of clicks, impressions and click-rates broken down by day and country. This makes it very convenient to check how your campaign is performing.
Where will my banners appear?
By default your banners will "Run Of Network" (RON), which means they may appear on every website in our portfolio. Please note that we use advanced targeting technology to optimize the performance and placement of the campaign.
If you want to manually target your campaign to one specific audience, please use "Category targeting" under "Advanced options". Using this option, you can limit your campaign to show on certain area's of websites, for example those related to games, movies, etc.
I have another question that is not answered here
In that case, please contact us and we will come back to your questions as soon as possible.